WNBA jersey sales 2025 are breaking records. Find out who’s leading, why it matters, and how it reflects the rise of women’s basketball.
WNBA jersey sales 2025 are making waves like never before—and the list of top-selling players might surprise you. With fresh talent, surging viewership, and massive social media followings, the league is enjoying a merch boom that reflects its fast-growing popularity. From Caitlin Clark’s record-breaking rookie season to veterans like A’ja Wilson still dominating, jersey sales are becoming more than just a fashion statement—they’re a key indicator of the WNBA’s growth and future direction.
Let’s dive into the top sellers, what’s driving the numbers, and why these trends matter more than ever for women’s basketball 2025.
Top-Selling WNBA Jerseys in 2025
The WNBA recently released the official list of the top jersey sales for the 2025 season, and here’s how it stacks up:
| Rank | Player | Team |
|---|---|---|
| 1 | Caitlin Clark | Indiana Fever |
| 2 | Angel Reese | Chicago Sky |
| 3 | A’ja Wilson | Las Vegas Aces |
| 4 | Breanna Stewart | New York Liberty |
| 5 | Sabrina Ionescu | New York Liberty |
| 6 | Aliyah Boston | Indiana Fever |
| 7 | Kelsey Plum | Las Vegas Aces |
| 8 | Cameron Brink | LA Sparks |
| 9 | Arike Ogunbowale | Dallas Wings |
| 10 | Elena Delle Donne | Washington Mystics (returning) |
Why Caitlin Clark Is Dominating Merchandise Sales
Caitlin Clark’s No. 22 Indiana Fever jersey became the fastest-selling WNBA jersey of all time within the first 48 hours of her debut. The hype is real—and for good reason:
- She brought her massive NCAA following into the pros.
- ESPN and ABC feature her regularly in prime-time matchups.
- Her playmaking, deep shooting, and fiery on-court energy keep fans coming back.
Clark also boasts one of the highest endorsement portfolios in the league, including deals with Nike, Gatorade, and State Farm—each featuring her in custom ads that boost her national profile.
Angel Reese’s Jersey Surge: More Than Just Basketball
Coming in at No. 2, Angel Reese has solidified her status as both a powerhouse on the court and a style icon off of it.
Why Fans Are Buying Her Jersey:
- Consistently delivers double-doubles and leads all rookies in rebounding.
- Commands a massive Gen Z following on TikTok and Instagram.
- Partnered with Reebok, Beats by Dre, and Amazon Fashion in 2025.
Reese also benefits from her polarizing presence—fans either love her or love to debate her, but either way, they’re buying.
Veterans Still Selling Strong
While rookies like Clark, Reese, and Brink dominate the spotlight, established stars are still making serious merch waves.
- A’ja Wilson remains one of the most beloved players in the league, both for her elite game and her charismatic leadership.
- Breanna Stewart and Sabrina Ionescu, both All-Stars, continue to thrive in the New York market.
- Elena Delle Donne’s return to the court in 2025 after a long injury hiatus gave a huge boost to her jersey sales.
What WNBA Jersey Sales Say About League Growth
Jersey sales are more than just a merch metric—they’re a pulse check on fan engagement and market reach.
Key Takeaways:
- Rookie impact is HUGE: Clark, Reese, Brink are all in the top 10.
- Big markets matter: New York and LA players consistently rank high.
- Player branding drives revenue: Off-court endorsements correlate with higher jersey sales.
This year’s numbers are up 92% year-over-year, according to the WNBA and Fanatics.
TV Ratings and Social Buzz Help Drive Merch
It’s not a coincidence that jersey sales spike after nationally televised games.
- Clark’s debut game vs. the Sun drew 2.1 million viewers.
- Reese’s 20-rebound performance trended No. 1 on X (formerly Twitter).
- Cameron Brink’s jersey saw a 30% spike after her viral block in June.
And let’s not forget TikTok—where quick clips of player highlights often go viral, pushing new fans to grab their favorite player’s jersey.
The Endorsement-Jersey Sales Connection
The most marketable players also tend to dominate in jersey sales.
| Player | Major Endorsements | Jersey Sales Rank |
|---|---|---|
| Caitlin Clark | Nike, Gatorade, State Farm | 1 |
| Angel Reese | Reebok, Beats by Dre, Amazon | 2 |
| A’ja Wilson | Gatorade, AT&T, Nike | 3 |
| Sabrina Ionescu | Nike, DIRECTV, Cash App | 5 |
| Cameron Brink | New Balance, Lululemon | 8 |
This highlights how smart branding + elite performance = fan loyalty + sales.
Fan Reactions: What People Are Saying Online
Fans are loving the rise in WNBA merch culture.
“My Clark jersey just arrived. Worth every penny!”
“Bought Angel’s jersey for my daughter—she loves her energy!”
“We need more Sparks gear in stores. Brink is THAT girl!”
Many are also asking for more team-specific merch drops, such as custom warmups, collabs, and throwback editions.
Where to Buy WNBA Jerseys
Want to get your hands on your favorite player’s jersey?
- WNBA Store (Official)
- Fanatics and Dick’s Sporting Goods
- Nike.com (for select player editions)
Tip: Keep an eye on limited-time drops after major games and All-Star announcements.
What’s Next in WNBA Merch in 2025?
The league is planning several exclusive releases in the second half of the season:
- City Edition Jerseys for all 12 teams
- Player-designed warmups (Angel Reese and Sabrina Ionescu confirmed)
- WNBA x Nike collab shoes (rumored for 2025 playoffs)
The goal? Keep fan engagement high, create buzz, and celebrate individuality.
Final Thoughts: Jersey Sales Reflect the New Era of the WNBA
WNBA jersey sales in 2025 tell a powerful story. From rookies like Caitlin Clark to all-time greats like A’ja Wilson, fans are more connected than ever to their favorite players. And with the league growing across TV, digital, and retail, this merch wave is just beginning.
👕 Which WNBA jersey are YOU rocking this season?
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Also Read: Latest Trending News
External Link: WNBA Official Site
FAQs
1. Who has the best-selling WNBA jersey in 2025?
Caitlin Clark leads all players in jersey sales, setting records during her rookie season.
2. Where can I buy official WNBA jerseys?
Official WNBA jerseys are available on WNBA.com, Fanatics, and Nike.
3. Why are WNBA jersey sales up in 2025?
Increased TV exposure, rookie star power, and social media buzz have led to a merch boom.
4. Do rookies usually top jersey sales?
It’s rare, but 2025 is unique due to Caitlin Clark and Angel Reese’s massive followings.
5. Will there be special edition jerseys this year?
Yes! City Edition and player-designed apparel are expected later this season.
