WNBA jersey sales 2025 are booming. Discover which players top the charts and why fan demand is hitting record highs this season.
If you’ve been following WNBA news lately, you’ve probably noticed a massive spike in WNBA jersey sales in 2025. The league is experiencing an all-time high in fan engagement, and it’s showing up in the merch numbers. Jerseys are flying off the shelves — and some names are dominating like never before.
From rookie sensations like Caitlin Clark to veterans like A’ja Wilson, this year’s top-selling jerseys tell a story about where women’s basketball 2025 is headed. Spoiler alert: it’s rising fast, and fans are all in.
Why WNBA Jersey Sales Are Surging in 2025
There’s no mystery here. A combination of:
- Explosive rookies (Caitlin Clark, Angel Reese)
- High-profile endorsements
- More nationally televised games
- Greater social media visibility
…has created a perfect storm for fan demand.
Key drivers behind the surge:
- 📺 Viewership is up 40% over 2024
- 🧢 New jersey designs by Nike dropped in spring 2025
- 💰 Stars like Clark and Reese are becoming household names with huge endorsement deals
Fans don’t just want to watch — they want to wear the moment.
Top 10 WNBA Jersey Sales – 2025 Midseason Ranking
| Rank | Player | Team | Notes |
|---|---|---|---|
| 1 | Caitlin Clark | Las Vegas Aces | Rookie sensation, social media darling |
| 2 | Angel Reese | Chicago Sky | Rebounding machine, style icon |
| 3 | A’ja Wilson | Las Vegas Aces | MVP favorite, fan favorite |
| 4 | Sabrina Ionescu | New York Liberty | 3-point queen, face of Nike campaigns |
| 5 | Breanna Stewart | New York Liberty | Team USA leader, consistent performer |
| 6 | Kelsey Plum | Las Vegas Aces | High energy, offensive weapon |
| 7 | Jewell Loyd | Seattle Storm | Quietly dominant, loved in the Pacific NW |
| 8 | Paige Bueckers | Minnesota Lynx | Newest rookie phenom, NCAA superstar |
| 9 | Skylar Diggins-Smith | Phoenix Mercury | Veteran star with massive IG following |
| 10 | Aliyah Boston | Indiana Fever | Future All-Star, building a strong fan base |
Source: Internal league data reported by Fanatics and Nike
Caitlin Clark and Angel Reese: Merchandising Queens
No shocker here — the top two jersey sellers are Caitlin Clark and Angel Reese. Their rivalry, dating back to NCAA days, has carried over beautifully into the WNBA. But off the court? They’re both winning big.
Caitlin Clark
- Clark’s No. 22 Aces jersey sold out within 48 hours of release.
- Endorsements with Nike, Gatorade, and State Farm have made her a marketing magnet.
- She leads the league in Instagram growth with over 3M followers in July 2025.
Angel Reese
- The “Bayou Barbie” has turned style into her superpower.
- Known for pairing pre-game fits with her Chicago Sky jersey postgame.
- Recently launched a custom Reebok capsule line.
Nike’s 2025 Jersey Redesign Fuels the Hype
In spring 2025, Nike unveiled the new WNBA Hero Series jerseys, featuring:
- Bold city-inspired fonts
- Improved breathability
- Player-custom tribute patches
Fans loved them. Limited-edition drops sold out in minutes. Nike reported that the 2025 jersey line had 3x more preorders than in 2023.
“This is the most interest we’ve ever seen in women’s basketball merch,” said a Nike exec in a recent interview.
Social Media + Style = Jersey Gold
TikTok and Instagram are playing massive roles in WNBA jersey sales.
Influencers, athletes, and fans are styling WNBA jerseys in creative ways — streetwear, game-day fits, even workwear. Angel Reese has even teased a collab with Savage X Fenty, hinting that the jersey is now part of “everyday fashion.”
Trending tags like:
- #WNBAStyle
- #ClarkVsReese
- #HerLeagueHerRules
…are turning players into fashion icons, not just athletes.
Endorsements Fueling Player Popularity
Let’s not overlook the power of endorsement deals. Brands know what’s up.
Top WNBA endorsement players in 2025:
- Caitlin Clark – Nike, Gatorade, State Farm
- Angel Reese – Reebok, Amazon, McDonald’s
- Sabrina Ionescu – Nike, Beats, Google
- A’ja Wilson – Adidas, Puma, Degree
When players show up in major ad campaigns, fans pay attention — and go jersey shopping.
Fan Reactions and Viewership Tie-Ins
Fans are loud, proud, and ready to rep their faves.
“Finally got my Caitlin Clark Aces jersey and I’m NEVER taking it off,” one fan posted on Reddit.
“Reese’s Chicago jersey hits different. She’s built for the big stage,” said another on Twitter.
This explosion in jersey sales also aligns with WNBA viewership reaching new highs, with ESPN reporting a 1.6M average audience for nationally televised games this July — the highest ever.
WNBA Teams Benefiting Most from Jersey Buzz
| Team | Notable Sellers | Sales Impact |
|---|---|---|
| Las Vegas Aces | Clark, Wilson, Plum | Top-selling team overall |
| Chicago Sky | Reese, Boston | 75% rise in merch sales YoY |
| New York Liberty | Stewart, Ionescu | Strong Northeast fan base |
| Phoenix Mercury | Diggins-Smith, Taurasi | Veteran draw still strong |
Even teams not leading the standings are crushing it in merch because of individual star power.
Where to Buy Official WNBA Jerseys
Want to grab one before they sell out again?
- WNBA Official Store
- Fanatics
- Nike.com and select in-store releases
Look for limited edition drops and alternate jerseys around playoff season — they tend to fly.
Why WNBA Jersey Sales Matter for the League’s Growth
This isn’t just about fashion or fandom. Strong jersey sales:
- Create long-term fan loyalty
- Drive revenue that supports higher player salaries
- Boost visibility for women’s sports
It’s proof that the WNBA isn’t just surviving — it’s thriving in 2025.
Call to Action
Which WNBA jersey do you own — or want next? Drop your favorite in the comments below, tag a friend who needs to gear up, and don’t forget to subscribe for weekly WNBA news, rankings, and real-time analysis!
Also Read: Latest Trending News
External Source: WNBA Official Site
FAQs
1. Who has the top-selling WNBA jersey in 2025?
Caitlin Clark currently leads all players in jersey sales this season.
2. Where can I buy official WNBA jerseys?
You can buy them from the WNBA Official Store or Fanatics, Nike, and select sporting goods stores.
3. Why are WNBA jersey sales up in 2025?
Rising viewership, rookie stars like Caitlin Clark and Angel Reese, and social media buzz have all fueled the growth.
4. Which teams are seeing the biggest merch spikes?
The Las Vegas Aces, Chicago Sky, and New York Liberty lead in overall merchandise sales.
5. Will new jersey drops happen during playoffs?
Yes! Nike and the WNBA usually release special editions and alternate jerseys ahead of the playoffs.
