Check out the WNBA jersey sales 2025 leaderboard! Discover which 10 players are selling the most jerseys and what it says about the league’s rising stars.
If there’s one stat that proves a player’s popularity beyond the box score, it’s this — WNBA jersey sales 2025. From rookies to legends, jersey rankings tell us which stars fans are repping most across arenas, online stores, and even TikTok fit checks.
With the 2025 season halfway through and WNBA merch hotter than ever, the jersey sales rankings are full of expected names — and some surprising ones, too.
Ready to see who’s selling out stores and leading the fashion game? Let’s break down the top 10 WNBA jersey sales 2025 leaders and why each one made the list.
Why WNBA Jersey Sales Matter in 2025
It’s not just about fashion. Jersey sales reflect a player’s cultural relevance, social media influence, on-court performance, and overall marketability.
🎯 According to WNBA.com, merchandise sales have jumped over 40% compared to 2024 — with jersey sales leading the charge.
Add NIL deals, global visibility, and player branding into the mix, and you’ve got the perfect storm for a jersey boom.
Top 10 WNBA Jersey Sales 2025 Rankings
Let’s count down the ten players with the highest-selling jerseys so far in 2025 — based on league reports, official team shops, and fan polling data.
1. Caitlin Clark – Indiana Fever
No shock here. Clark has turned the WNBA into must-watch TV and her jersey is selling like hotcakes — from kids to college hoops fans to NBA players wearing her name.
Why she’s No. 1:
- Massive NCAA following
- Viral highlights
- Signature logo and style
Whether it’s white, navy, or special edition — Clark’s jersey is always sold out.
2. Angel Reese – Chicago Sky
Another rookie dominating early. Reese brings swagger, personality, and a whole new fan demographic to the WNBA.
What’s driving sales:
- Huge social media presence
- Known as the “Bayou Barbie”
- On-court hustle and intensity
Her Sky jersey is a favorite among Gen Z and young female athletes.
3. A’ja Wilson – Las Vegas Aces
The reigning queen of consistency and dominance, A’ja Wilson continues to be a fan favorite.
Why her jersey is still flying off shelves:
- Back-to-back championships
- MVP-caliber performances
- Charismatic and respected leader
Las Vegas fans can’t get enough of her.
4. Breanna Stewart – New York Liberty
“Stewie” remains one of the most beloved players in the game. Her move to New York only boosted her marketability.
Fan appeal:
- Versatile on both ends
- Leader on and off the court
- New York market = big exposure
Her Liberty green jersey has become iconic.
5. Sabrina Ionescu – New York Liberty
Sabrina is a walking triple-double and the future face of the Liberty. With her Oregon fanbase still riding with her, it’s no wonder she’s in the top five.
Why it sells:
- Clean, all-around game
- Youth appeal
- Growing sneaker and apparel brand
Plus, she’s already got one of the most recognizable names in women’s hoops.
6. Diana Taurasi – Phoenix Mercury
Even in the twilight of her career, “DT” continues to move merch.
What keeps fans buying her jersey:
- Legendary status
- Loyal Mercury fan base
- Retirement rumors boosting demand
She’s still the GOAT to many — and the jersey sales prove it.
7. Kamilla Cardoso – Chicago Sky
One of the tallest players in the league, Cardoso’s defensive dominance and post presence have made her a breakout fan favorite.
Why her jersey is climbing the charts:
- Rookie excitement
- Popularity from her South Carolina days
- Growing influence in Brazilian markets
International fans are joining the Sky fandom just to buy her jersey.
8. Jewell Loyd – Seattle Storm
With Sue Bird retired, Loyd has taken the reins in Seattle — and fans are showing love.
Sales boosters:
- Leading scorer for the Storm
- Cool, calm leadership
- Strong youth camp and community presence
Her black and neon green jersey is especially popular among young hoopers.
9. Aliyah Boston – Indiana Fever
Boston is the anchor of Indiana’s future. While Caitlin Clark brings the flash, Boston brings the foundation — and jersey sales to match.
What drives demand:
- Steady double-doubles
- College legend status
- Strong connection to South Carolina fans
Together with Clark, the Fever now have two jersey-selling stars.
10. Chelsea Gray – Las Vegas Aces
The “Point Gawd” of the Aces gets the respect she deserves — and so do her jersey numbers.
Why it ranks:
- Championship experience
- Floor general brilliance
- Fan love from both coasts
Gray’s No. 12 has become a staple in Aces Nation.
Special Edition Jerseys: Another Sales Boost
In 2025, alternate and themed jerseys are exploding in popularity:
- Pride Night editions
- “Rebel” and “Explorer” series
- Black History Month designs
These limited runs often sell out instantly and help boost a player’s overall merchandise numbers.
💡 Tip: Want to snag one? Follow teams closely on social or check WNBA.com for release dates.
The NIL Effect: College Fans Still Buying In
Players like Caitlin Clark, Reese, and Cardoso built massive college fanbases. Thanks to NIL exposure and strong personal branding, fans followed them into the league — and straight to the team shop.
This is a huge reason why WNBA jersey sales in 2025 are skyrocketing for first-year players.
Social Media Is Driving Jersey Popularity
Today, it’s not just about scoring — it’s about storytelling. Players with strong social media brands (TikTok, Instagram, X/Twitter) are moving more jerseys simply because fans feel connected to their journeys.
If you see a jersey trending on TikTok, chances are it’ll sell out in days.
📰 Also Read: Latest Trending News
Final Thoughts on WNBA Jersey Sales 2025
The WNBA jersey sales 2025 leaderboard proves one thing loud and clear — the league’s stars are finally getting the recognition (and merch love) they deserve. From rookies rewriting history to legends leaving their final marks, fans are buying in — literally.
So whether you’re rocking Caitlin Clark’s signature look or repping a Diana Taurasi throwback, one thing’s for sure: WNBA jerseys are hotter than ever, and that’s a win for the game.
FAQs About WNBA Jersey Sales 2025
Q1: Where can I buy official WNBA jerseys?
Check WNBA.com or Fanatics, Nike, and team-specific online stores.
Q2: Which rookie has the highest jersey sales in 2025?
Caitlin Clark currently leads all rookies — and the entire league — in jersey sales.
Q3: Do jersey sales impact a player’s salary in the WNBA?
Not directly, but popularity can lead to bigger endorsements and bonuses outside the league.
Q4: Are special edition WNBA jerseys worth more?
Yes, especially limited-run jerseys tied to events or milestones often become collectibles.
Q5: How are jersey rankings calculated?
The WNBA bases rankings on online and in-store purchases, Fanatics data, and team shop reports.
