WNBA jersey sales in 2025 are hitting record highs. Find out which players top the charts, from Caitlin Clark to Angel Reese and beyond.
If you’ve seen the surge in WNBA jersey sales in 2025, you’re not imagining it. The league is experiencing a merchandise boom like never before, with rookie phenoms like Caitlin Clark and Angel Reese driving historic demand. From sold-out arenas to top-trending fan gear, this isn’t just a moment—it’s a movement in women’s basketball 2025.
So who’s topping the charts? What’s fueling this sudden spike in merch sales? And what does it say about the league’s growing popularity? Let’s break it all down.
What’s Behind the WNBA’s Jersey Sales Explosion?
The rise in WNBA merchandise sales, especially jerseys, comes down to a few key factors:
- Star rookies with massive college followings (Clark, Reese, Cardoso)
- Improved TV visibility with more ESPN, ABC, and Prime Video broadcasts
- Increased brand partnerships with Nike, Fanatics, and Dick’s Sporting Goods
- Social media buzz and viral moments driving fan engagement
According to Fanatics, jersey sales are up more than 170% year-over-year, the highest growth in league history.
Top 10 Best-Selling WNBA Jerseys in 2025
Here’s a current look at the top 10 selling WNBA jerseys this season:
| Rank | Player | Team |
|---|---|---|
| 1 | Caitlin Clark | Indiana Fever |
| 2 | Angel Reese | Chicago Sky |
| 3 | A’ja Wilson | Las Vegas Aces |
| 4 | Sabrina Ionescu | New York Liberty |
| 5 | Kamilla Cardoso | Chicago Sky |
| 6 | Breanna Stewart | New York Liberty |
| 7 | Kelsey Plum | Las Vegas Aces |
| 8 | Hailey Van Lith | Phoenix Mercury |
| 9 | Jewell Loyd | Seattle Storm |
| 10 | Alyssa Thomas | Connecticut Sun |
Clark and Reese hold the top spots—and by a wide margin. Clark’s jersey reportedly sold out in under 12 hours after her WNBA debut.
Caitlin Clark’s Impact on WNBA Merch Sales
No surprise here: Caitlin Clark is the face of the WNBA’s merchandise success. Since being drafted No. 1 overall by the Indiana Fever, she has:
- Boosted Fever jersey sales by over 400%
- Driven record-breaking ticket sales and attendance
- Become the top-selling rookie in WNBA history
Clark’s deal with Nike, along with her own signature shoe line in development, only adds fuel to the fire.
And let’s not forget her social media reach—she has over 3.8 million followers across platforms, more than some NBA stars.
Angel Reese’s Rise as a Merch Powerhouse
Angel Reese isn’t far behind. Dubbed “Bayou Barbie” during her LSU days, she’s brought that swagger to the Chicago Sky. She’s:
- Currently second in jersey sales
- Selling out every game on the Sky’s home schedule
- Headlining campaigns for Reebok, Amazon, and Beats by Dre
Reese’s flashy play and unapologetic confidence have made her a fan favorite—and a merch magnet.
Kamilla Cardoso and Hailey Van Lith: Underdogs in the Spotlight
While Clark and Reese grab headlines, Kamilla Cardoso and Hailey Van Lith are quietly climbing the merch charts too. Cardoso’s defense and size have made her a force for the Sky, while Van Lith’s fiery style has found a home with the Mercury.
Key factors boosting their sales:
- College fan carryover
- Unique styles of play
- High engagement on TikTok and Instagram
These rising stars show that WNBA merch demand isn’t just about media hype—it’s about connection.
How Endorsements and Partnerships Are Driving Demand
Players are now more than athletes—they’re brands. The explosion in WNBA endorsements is closely tied to merchandise growth.
Brands helping drive sales include:
- Nike – Official jersey provider and partner with Clark, Wilson, Stewart
- Fanatics – Exclusive online WNBA merch store
- Reebok – Reviving their brand with Angel Reese front and center
Want proof? Clark’s jersey sales spiked again right after her latest Nike campaign dropped in June.
Fan Reactions: “I’ve Never Bought a WNBA Jersey—Until Now”
A scroll through X (formerly Twitter) or Reddit tells you everything:
“Had to cop that Caitlin Clark Fever jersey—day one.” – @HoopsJunkie
“Reese’s Sky jersey is fire. Worn it to 3 games already.” – u/ChiSkyFaithful
“I’m a Liberty fan but Cardoso’s jersey is next on my list. She’s a beast.” – @WNBAWatcherNY
This new wave of fans—many of them Gen Z—is turning passion into purchases.
TV Ratings, Social Media, and the Merch Surge
The visibility of the WNBA has never been higher:
- WNBA games are averaging 1.2M viewers per broadcast in 2025
- Clark vs. Reese games are pulling NBA-level numbers
- TikTok content tagged #WNBA2025 has over 350 million views
Every viral moment turns into sales. Every highlight leads to a new fan. And every fan wants the jersey to match.
What This Means for the Future of the WNBA
The merch surge is more than a sales stat—it’s a sign the league is entering a new era. With:
- More jersey options (alternate + City Edition)
- Stronger licensing deals
- Growing international demand
…the WNBA is building a brand that’s about more than basketball—it’s about culture.
Conclusion: 2025 Is the Year WNBA Merch Took Over
WNBA jersey sales in 2025 are a reflection of everything that’s going right for the league: superstar rookies, strong branding, and unmatched fan passion. Whether you’re team Clark, Reese, or repping your hometown squad, one thing is clear—WNBA merch is here to stay.
🔥 Rep Your Favorite Player!
Tell us in the comments—whose jersey are YOU rocking this season? Don’t forget to share this with your WNBA crew and subscribe for weekly W content, game recaps, and gear drops!
FAQs
1. Who has the best-selling WNBA jersey in 2025?
Caitlin Clark of the Indiana Fever holds the No. 1 spot by a wide margin.
2. Where can I buy official WNBA jerseys?
Check out Fanatics and WNBAStore.com for the latest drops.
3. Are there special edition WNBA jerseys?
Yes! In 2025, the league introduced “City Edition” and “Rookie Impact” alternates.
4. How much does a WNBA jersey cost?
Prices range from $89.99 for replica jerseys to $139.99 for authentic styles.
5. Are WNBA jersey sales helping grow the league?
Absolutely. They generate revenue, build player brands, and attract new fans globally.
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