WNBA jersey sales 2025 are breaking records—find out who’s on top, what’s driving fan demand, and why it matters for the league’s growth.
There’s a fresh energy in the W this year, and it’s showing up in more than just sold-out arenas. The WNBA jersey sales 2025 rankings are in—and they tell a powerful story about rising stars, shifting fanbases, and the next phase of women’s basketball 2025. From rookies like Caitlin Clark and Angel Reese to established icons like A’ja Wilson, fans are putting their money where their passion is.
And let’s be clear—jersey sales aren’t just a merch stat. They reflect cultural impact, player popularity, and where the league is headed. So, who’s topping the charts this season? Let’s break it down.
Top-Selling WNBA Jerseys 2025 (Midseason Rankings)
| Rank | Player | Team | Position |
|---|---|---|---|
| 1 | Caitlin Clark | Indiana Fever | Guard |
| 2 | Angel Reese | Chicago Sky | Forward |
| 3 | A’ja Wilson | Las Vegas Aces | Forward |
| 4 | Breanna Stewart | New York Liberty | Forward |
| 5 | Sabrina Ionescu | New York Liberty | Guard |
| 6 | Kamilla Cardoso | Chicago Sky | Center |
| 7 | Kelsey Plum | Las Vegas Aces | Guard |
| 8 | JuJu Watkins | USC (NIL W Jersey)* | Guard |
| 9 | Arike Ogunbowale | Dallas Wings | Guard |
| 10 | Alyssa Thomas | Connecticut Sun | Forward |
*Note: JuJu Watkins’ college jersey is available under NCAA NIL licensing and is already outselling some pros—a sign of what’s coming in the 2026 draft.
Caitlin Clark: Leading the League On and Off the Court
No surprise here—Caitlin Clark’s jersey is the best-selling in 2025. The Indiana Fever rookie has brought record-breaking attention to the WNBA, with her logo threes, court vision, and swagger.
She’s not just leading the league in assists—she’s leading it in buzz.
- Fever home games have sold out every night
- Clark’s jersey sold out online within 30 minutes of release
- Nike launched a limited-edition alternate Clark jersey in June
Her impact on jersey sales mirrors her impact on the league: massive, immediate, and transformative.
Angel Reese: The Culture Driver
Angel Reese is more than a hooper—she’s a full-on brand. Her “Bayou Barbie” identity, fearless rebounding, and viral interviews have made her a fan favorite.
- Reese ranks #2 in jersey sales despite being a rookie
- She’s been featured in Reebok and Amazon Fashion campaigns
- Sky games have seen a 70% spike in local attendance
From TikTok to the tunnel, Reese owns the moment—and her jersey sales prove it.
Veteran Icons Still Holding Strong
While the rookies are hot, players like A’ja Wilson, Breanna Stewart, and Sabrina Ionescu continue to dominate the top five.
What’s keeping their jerseys in demand:
- Championship experience
- Signature styles and sneaker deals
- Loyal fanbases that span both coasts
These vets are the league’s foundation—and still must-watch TV.
Why Jersey Sales Matter More Than Ever in 2025
Jersey sales aren’t just about fashion—they’re about identity, investment, and endorsement.
Here’s what strong jersey sales signal:
- Player marketability for brands
- Fan loyalty and emotional connection
- Expansion market interest (see: Chicago and Indiana’s surge)
- Fuel for broadcast and merchandise deals
It’s also part of how players build their value outside their contracts.
Endorsement Deals Tied to Jersey Popularity
Top-selling jersey holders are also dominating the endorsement game in 2025:
- Caitlin Clark: Nike, Gatorade, State Farm
- Angel Reese: Reebok, Amazon, Beats by Dre
- A’ja Wilson: Nike Elite Women’s Line, AT&T
- Stewart & Ionescu: Adidas signature campaigns
The more jerseys they sell, the more influence they wield with sponsors.
Social Media Fueling Fan Fashion
In 2025, TikTok, Instagram, and X (formerly Twitter) play a huge role in what fans wear.
Top jersey-related content trends:
- #GameDayFits featuring fan jersey styles
- Player tunnel walks (especially Angel Reese & Sabrina Ionescu)
- “Who wore it better?” reels with fans and players
This content not only boosts engagement—it drives merch demand in real time.
Viewership and Merch Go Hand in Hand
Jersey sales are peaking alongside record WNBA viewership:
- 2025 All-Star Game: 2.7M viewers (most in history)
- Clark vs Reese (June 30): 2.4M viewers on ABC
- Average game viewership: Up 34% from 2024
When people watch more, they buy more—and the league is cashing in.
Upcoming Jersey Drops to Watch
- Caitlin Clark “Signature Series” from Nike drops August 12
- JuJu Watkins USC/Team USA collab scheduled for September
- Reese rumored to launch a “Barbie x Bayou” capsule line
These limited releases often sell out in minutes—be ready.
Fan Reactions: Who Deserves the #1 Spot?
From Reddit to Twitter, the jersey sale debates rage on:
- “Clark’s jersey is iconic, but Reese is redefining style.”
- “Why is Cardoso not higher? She’s dominating the paint.”
- “JuJu isn’t even in the W yet and still outsells half the league!”
The passion is real—and that’s exactly what the WNBA needs.
Conclusion: WNBA Jersey Sales 2025 Reflect a League in Bloom
The WNBA jersey sales in 2025 aren’t just numbers—they’re a snapshot of a league on the rise. From rookies reshaping fan culture to veterans proving their staying power, the merch game is fire.
And with expansion, NIL crossovers, and TV deals booming, expect next year’s rankings to look even wilder.
Which jersey do YOU own—or want to get? Drop your thoughts below, share this article with your squad, and subscribe for more weekly WNBA insights!
FAQs
1. Who has the top-selling WNBA jersey in 2025?
Caitlin Clark leads all players in jersey sales for the 2025 season.
2. Where can I buy official WNBA jerseys?
You can purchase them at WNBAStore.com or through Nike and team shops.
3. Are college players like JuJu Watkins included in sales?
Yes, under NIL deals, some college players have licensed jersey sales.
4. Which rookie has the most jersey sales?
Caitlin Clark ranks #1, followed closely by Angel Reese.
5. Do jersey sales affect endorsements?
Absolutely. Players with high sales often land major brand deals.
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