WNBA jersey sales 2025 are breaking records. Discover which players top the charts and how rookies like Caitlin Clark and Angel Reese are driving demand.
If you’ve noticed more WNBA jerseys in the streets, arenas, and even on TikTok lately, you’re not imagining things. WNBA jersey sales in 2025 are skyrocketing—and for the first time, the league’s merch is rivaling mainstream sports gear across the country. At the center of this surge? Rookies like Caitlin Clark, Angel Reese, and Kamilla Cardoso, who aren’t just transforming the game—they’re driving a whole new economy of fandom.
From sold-out sizes to global orders, the jersey boom tells the story of a league that’s finally getting the respect—and revenue—it deserves.
The Surge in WNBA Jersey Sales: What Changed in 2025?
A perfect storm hit the WNBA this year:
- A historic rookie class with massive college followings
- More national TV games than ever
- Increased endorsement visibility
- Social media personalities flaunting their fandom
- Cultural crossover moments from stars like Reese and Clark
All this has translated into record-breaking merch sales.
According to Fanatics, WNBA jersey sales are up 178% year-over-year as of July 2025.
Top 10 Best-Selling WNBA Jerseys in 2025
| Rank | Player | Team | Notes |
|---|---|---|---|
| 1 | Caitlin Clark | Indiana Fever | Most searched WNBA jersey ever |
| 2 | Angel Reese | Chicago Sky | Surged after Clark matchup |
| 3 | A’ja Wilson | Las Vegas Aces | Top-selling veteran |
| 4 | Kamilla Cardoso | Chicago Sky | International orders spike |
| 5 | Breanna Stewart | NY Liberty | Consistently in top 5 |
| 6 | Sabrina Ionescu | NY Liberty | Still a fan favorite |
| 7 | Aliyah Boston | Indiana Fever | Clark-Boston duo drives demand |
| 8 | Kelsey Plum | Las Vegas Aces | Strong All-Star showing |
| 9 | Arike Ogunbowale | Dallas Wings | Known for buzzer-beaters |
| 10 | Nneka Ogwumike | Seattle Storm | Leadership, new team buzz |
It’s clear: rookies are dominating, but the vets are still holding their ground.
Caitlin Clark’s Jersey: A Merch Machine
Caitlin Clark’s jersey demand has been off the charts. Here’s why:
- Sold out online in less than 24 hours after launch
- Retailers report 4x restocks since April
- Her All-Star jersey outsold all others by 200%
Fans are buying not just the Indiana Fever home and away jerseys, but also:
- All-Star editions
- Nike collab streetwear styles
- Throwback-inspired college crossover designs
And yes—Clark’s jerseys are trending globally, with large orders coming from Europe and Australia.
Angel Reese: A Brand of Her Own
Angel Reese, aka the “Bayou Barbie,” is turning jersey sales into a brand-building empire.
Her jersey saw a 310% spike after the Sky vs. Fever game on June 23, which sparked online debates and highlight reels.
Unique elements driving her sales:
- Her “You Can’t See Me” pose is now on custom fan tees
- Reese regularly reposts fan outfit pics on Instagram, fueling engagement
- Celebrity fans like Lil Wayne and Taraji P. Henson have been spotted wearing her jersey courtside
She’s not just a baller—she’s a cultural icon in the making.
Kamilla Cardoso: Global Demand from Brazil to Chicago
While she may not dominate U.S. headlines like Clark or Reese, Kamilla Cardoso is winning hearts (and sales) globally.
Highlights:
- Top 3 selling WNBA jersey in Brazil
- Featured in a Puma campaign across South America
- Sales tripled after her July 12 double-double vs. Phoenix
Cardoso’s rise shows how the WNBA is expanding beyond the U.S. market.
Why Fans Are Buying More Jerseys in 2025
A few key reasons:
- Social media virality: Highlight clips + fashion fits = jersey envy
- Relatable players: Clark, Reese, Cardoso bring personality to the game
- Crossover appeal: Worn in streetwear, concerts, and everyday life
- Support for women’s sports: Fans are more intentional about where their money goes
And let’s not forget the design—Nike and the WNBA dropped fire alternate jerseys this year that fans actually want to wear.
Retailers Can’t Keep Up With Demand
Major sporting goods retailers like Dick’s, Fanatics, and Nike.com have reported:
- Frequent restocks of top jerseys
- Custom orders at all-time highs
- Delays in shipping due to high demand
Retailers are now preparing special back-to-school jersey drops and holiday collabs to meet fan expectations.
What This Means for the WNBA’s Future
This merch momentum isn’t just good for the players—it’s great for the league:
- More revenue for teams = better pay and resources
- Visibility in public spaces = organic marketing
- Fashion-meets-sports crossover = broader cultural reach
- Rising stars become long-term fan touchpoints
The WNBA is proving that with the right stars and right strategy, merch matters.
Fan Reactions: Social Media Loves the Style
- “Finally got my Caitlin Clark jersey. Wore it to work. People stopped me for pics.” – @FeverFanatic
- “Reese’s jersey is clean. And it fits way better than older ones. Game changer.” – TikTok user
- “Wearing Cardoso’s jersey to Brazil Day next weekend. Representing Chicago and my culture.” – Reddit fan
The verdict is in—WNBA fashion is in.
Final Thoughts: WNBA Jersey Sales in 2025 Reflect a New Era of Fandom
The surge in WNBA jersey sales in 2025 isn’t just about numbers—it’s about momentum. Fans are showing up, cashing in, and rocking their team gear with pride. And with players like Caitlin Clark, Angel Reese, and Kamilla Cardoso leading the charge, this could be the start of a new merchandise golden age in women’s basketball.
If you’ve been waiting to grab a jersey—don’t. They might sell out (again) tomorrow.
What About You?
Whose jersey are you rocking this season?
Clark, Reese, or maybe a throwback?
Let us know in the comments, share this with a fellow fan, and subscribe for weekly WNBA news, stories, and player rankings.
Also Read: Latest Trending News
FAQs
1. Who has the top-selling WNBA jersey in 2025?
Caitlin Clark leads all players in jersey sales, setting a new league record in her rookie year.
2. Where can I buy WNBA jerseys online?
You can purchase them from Fanatics, Nike, and the official WNBA Store.
3. Why are WNBA jersey sales increasing?
A combination of rookie star power, more TV exposure, and cultural crossover has fueled massive fan interest in 2025.
4. Are WNBA jerseys available internationally?
Yes—especially for stars like Kamilla Cardoso, who’s boosted sales in Brazil and across South America.
5. Are special edition or All-Star jerseys available?
Yes! All-Star jerseys, alternate colors, and collabs are available and often sell out quickly after release.
