WNBA jersey sales 2025 are setting new records. See which players are on top and what rising merch sales mean for women’s basketball.
WNBA jersey sales 2025 are officially in — and the numbers are jaw-dropping. For the first time in league history, merchandise demand is rivaling that of major men’s leagues, with players like Caitlin Clark, Angel Reese, and A’ja Wilson pushing sales into uncharted territory. As women’s basketball 2025 continues its surge in popularity, jersey rankings have become more than just fashion — they’re a real-time reflection of influence, fandom, and the league’s evolving cultural impact.
Let’s break down who’s selling the most jerseys this season, why it matters, and what it says about the WNBA’s future.
Why WNBA Jersey Sales Matter More Than Ever
In past years, jersey sales weren’t a major headline in WNBA news. But 2025 is different.
Here’s why:
- 📈 Viewership has exploded, with over 1 million average viewers for nationally televised games.
- 💰 Merchandise sales revenue is up 250% compared to 2022.
- 🧢 The WNBA is partnering with more global brands like Nike, Fanatics, and Lids.
This means fans aren’t just watching — they’re invested, literally wearing their support on their sleeves.
Top 10 WNBA Jersey Sales in 2025 (Mid-Season Update)
| Rank | Player | Team | Rookie? | Jersey Sales Spike (%) |
|---|---|---|---|---|
| 1 | Caitlin Clark | Indiana Fever | ✅ Yes | +380% |
| 2 | Angel Reese | Chicago Sky | ✅ Yes | +310% |
| 3 | A’ja Wilson | Las Vegas Aces | ❌ No | +160% |
| 4 | Sabrina Ionescu | New York Liberty | ❌ No | +120% |
| 5 | Aliyah Boston | Indiana Fever | ❌ No | +95% |
| 6 | Kelsey Plum | Las Vegas Aces | ❌ No | +85% |
| 7 | Breanna Stewart | New York Liberty | ❌ No | +80% |
| 8 | Cam Brink | Los Angeles Sparks | ✅ Yes | +75% |
| 9 | Jewell Loyd | Seattle Storm | ❌ No | +70% |
| 10 | Arike Ogunbowale | Dallas Wings | ❌ No | +65% |
Caitlin Clark: A Jersey-Selling Machine
There’s no debate — Caitlin Clark is the reason WNBA jersey sales in 2025 are breaking records.
- Her Indiana Fever jersey sold out in under 6 hours post-draft.
- Fanatics reported her jersey as the best-selling rookie jersey ever across all leagues (men and women).
- She’s also dominating TV ratings, averaging 2M+ viewers per game appearances.
Clark’s blend of elite play, star power, and NCAA fandom carryover has turned her jersey into a must-have — not just for Fever fans, but for casual basketball lovers across the U.S.
Angel Reese: Building a Brand Off the Court
Hot on Clark’s heels is Angel Reese, whose Chicago Sky jersey is the second-best seller in 2025.
Why?
- She’s a social media magnet — her TikToks and IG content reach millions.
- Reese is unapologetically herself, and fans love it.
- She’s featured in Reebok and Beats By Dre campaigns.
Her jersey isn’t just apparel — it’s a statement.
WNBA Endorsements Fueling Sales Growth
Behind these jersey booms are some major endorsement deals:
- Clark: Nike, Gatorade, State Farm
- Reese: Reebok, Amazon Style, Mielle Organics
- A’ja Wilson: Ruffles, Nike, AT&T
These deals aren’t just individual wins. They’re marketing powerhouses that boost the visibility of players and their teams. With high-profile commercials and social campaigns, jerseys are turning into collectible culture pieces.
Social Media Buzz: The Fans Are Driving It
On X (formerly Twitter), Instagram, and TikTok:
- The hashtag #ClarkFever has over 120M views.
- Angel Reese’s game-day looks frequently go viral.
- WNBA jersey “unboxings” are trending on YouTube Shorts.
The fans are driving this merch wave. And they’re not shy about who they rep.
What This Means for the WNBA’s Business Model
Rising jersey sales = real financial growth.
- New revenue streams from Fanatics, Nike, and local team shops
- Merchandising helping drive WNBA franchise valuations
- Expanded retail partnerships — now available in Dick’s Sporting Goods, Champs, and Foot Locker stores nationwide
This trend also strengthens the case for WNBA expansion, as cities like Oakland and Toronto push for teams and want marketable stars to build around.
The Rookie Revolution: Why 2025 Is Different
2025 marks a generational shift. Three of the top eight jersey sellers are rookies — that’s unheard of.
Why this matters:
- It reflects a younger, more diverse fanbase
- The NCAA-to-WNBA pipeline is now thriving, not faltering
- New fans are loyal — and spending
The rookie class of 2025 isn’t just talented. They’re marketable, social-savvy, and culturally relevant.
Key Takeaways: WNBA Jersey Sales 2025
- 👕 Caitlin Clark and Angel Reese are dominating jersey sales
- 📊 Merchandise revenue is at an all-time high
- 🧢 Endorsements and media visibility fuel sales
- 💬 Fans are highly engaged across social platforms
- 🏀 The league is building long-term brand equity
Your Turn: Who Are You Repping?
We want to hear from you. Who’s jersey are you rocking this season? Is it Caitlin Clark’s buzzer-beater brilliance? Angel Reese’s bold energy? Or a veteran like A’ja Wilson?
Drop your favorite in the comments, share this post with a fellow WNBA fan, and hit subscribe so you never miss the latest in women’s basketball 2025.
Also Read: Latest Trending News
External Source: WNBA Official Website
FAQs
1. Where can I buy WNBA jerseys online in 2025?
Official jerseys are available on the WNBA Shop and through retailers like Fanatics, Nike, and Dick’s Sporting Goods.
2. Why is Caitlin Clark’s jersey so popular?
She’s a breakout rookie, an NCAA legend, and has major endorsement visibility — making her jersey highly in-demand.
3. Are WNBA jerseys available in men’s and youth sizes?
Yes! WNBA jerseys now come in all fits and sizes for fans of every age and gender.
4. Will new teams have jerseys available right away?
Once expansion is finalized, expect new team jerseys to drop ahead of their inaugural season, likely by late 2025 or early 2026.
5. How do jersey sales impact the league?
Jersey sales generate revenue, boost visibility, and help build lasting player and team brands — all essential for league growth.
